Sage yoga and wellness studio interior

Overview

A full-scale branding and identity project for a conceptual yoga and wellness studio launching in Dubai. Founded by two women, the space was born from a profound love for the practice, grounding, and holistic well-being. The studio's core philosophy lies in a synesthetic experience—where the texture of the mats, the architecture of the space, and an atmosphere of absolute care matter equally. The challenge was to translate this tactility, materiality, and meticulous attention to detail into a clean, therapeutic visual language tailored for the premium UAE market.

Sage logomark — a sprouting leaf mark
Sage colour palette — sage, terracotta, blue, and neutral swatches with hex and CMYK values

One identity, every surface

The system reaches beyond the logo — into a tactile art-direction language and a booking app where members track their classes, credits, and treatments. The same calm carries across print, product, and screen.

Sage brand photography — desert dunes and a back arch beneath a golden-ratio overlay
Sage brand photography — a reclining figure above wind-blown sand beneath a golden-ratio overlay
Sage class promo — Perfect handstand, Monday 8:00–9:00
Sage story — morning classes, 9:00–11:00
Sage story — opening soon, yoga classes and retreats
Sage story — we are closed today to get better tomorrow

Application

Beyond the screen, the identity is embossed, debossed, and printed across a considered product range — incense, candles, and takeaway cups — each touchpoint carrying the same quiet materiality and tactile restraint.

Sage logomark blind-embossed on a craft-paper surface
Sage incense ritual sticks — terracotta and cream boxes in raking light
Sage incense ritual sticks — a sage-green box standing against a sunlit wall
Sage gift box with an arched window revealing a gold-foil logomark, on travertine
Sage café counter with a barista and menu board
Sage branded takeaway cups on a counter
Sage branded soap bars in slide boxes — blue, sage, terracotta, and amber, each embossed with the logomark, on travertine

UI/UX

A booking platform and companion app let members browse the schedule, manage credits, and reserve treatments — the studio's calm translated into a clear, tactile interface.