Overview
DAO governance wasn't working for most users — desktop-only, complex, easy to skip. Token holders missed critical votes and felt participation was a burden. Goverland set out to fix that: a mobile-first platform where you can vote, delegate, and track proposals from your phone — without ever opening a laptop. The product had to feel weightless to a casual holder and credible to a whale. Both expectations had to live inside the same app.
My role
Sole designer, end-to-end — from zero to a shipped product on three platforms.
The starting point was a rough flow on an iOS template. I built the brand base first, because Goverland needed to feel distinctly its own next to Tally, Agora and Snapshot — all of which lean enterprise, dense, and serious.
I designed the logo, visual identity, colour palette, custom illustration style, and the full UI/UX system. The brand colour carries through every surface — from the first onboarding screen to every button, chart and proposal.
How might we?
- How might we get token holders to actually complete a vote on mobile?
- How might we help users understand a DAO without reading walls of text?
- How might we make delegation feel trustworthy, not opaque?
The voting flow, end to end
Proposal descriptions could run several pages long — most users never read them. An AI summary replaces 30 minutes of reading with a quick overview. Every friction point removed: wallet connect, proposal context, choice, confirmation — folded into a single thumb-reach journey.
Notifications built for governance
Customize alerts, set reminders, and pick the DAOs you actually follow. Quiet by default and urgent when it matters — voting deadlines stop slipping, and no one gets woken up by a quorum update.
A unique inbox for governance and delegation
No other governance app has this — a dedicated inbox where you delegate voting power to trusted experts and follow everything they do on a single timeline: every vote, every rationale, every shift in stance.
Research & insights
UX interviews conducted online and in person at crypto conferences — whales, delegates, casual holders, and people who’d never voted once.
Key insight: users had no way to orient themselves in the DAO landscape. The information existed — it just wasn’t shaped for a mobile-first reader. That drove new features: a refreshed dashboard, DAO rankings, analytics, and a token-price / proposal correlation chart.
One brand, every surface
The identity reaches past the app — a landing page, a custom illustration set, and a mascot that give Goverland a voice beyond the product.
Results
Goverland operated in a small market by design. Success wasn’t measured in MAU — it was measured by whether the right users chose to show up.
Governance on mobile is not a compromise. It’s a preference.
~15 min
Avg. session, on mobileA session lasting fifteen minutes in a governance app is not typical of casual or accidental use. This duration is more consistent with reading materials, comparing options, or reaching a decision.
Grant-funded delivery Safe funded the design and shipping of split delegation — a feature that didn’t exist on mobile before and is now in production.
Official integration partner Snapshot, the largest governance platform, had no mobile app — they pointed their users to Goverland as the mobile option.
I'm excited to see Goverland leading the way by developing a mobile app with superb integration of Snapshot proposals. This makes governance more engaging and convenient for mobile users, which is incredibly valuable given that our focus is on the desktop experience at Snapshot
fabien.eth CEO, Snapshot